Lead generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors. Lead Generation is frequently seen in the financial world.
This would manifest itself as companies calling up on behalf of banks and loan institutions, gaining a commission on the leads they generate (pay-per-lead) or the sales made (pay-per sale) or a combination thereof.
Lead generation is largely a rendezvous problem where there is a set of well-matched candidates for product purchase within a larger set of poorly matched candidates. Various methods are used to try to identify the well-matched candidates which are also called sales leads.
Several methods used in marketing lead generation: